Guides
Wet wipes guides for brands planning their first line
Most of what decides whether a wet-wipes launch goes smoothly is settled before anyone quotes a price. These guides explain how the product actually works and in what order the decisions are best made — written for people building their first wipe, not for people who already speak the industry's language.
Start here
Guides
How to start a private label wet wipes brand
What private label means, the four things worth deciding before you contact a factory, the seven steps from idea to first production run, what a factory needs in order to quote, and the mistakes that cost first-time brands the most time.
How a wet wipe is made
What the sheet, the liquid and the pack each control, why liquid loading changes the feel more than the formula does, and a table for working out which decision to change when a sample is not right.
When you are ready for specifics
Product and capability pages
Private label and OEM manufacturing
How a private-label wipe is built around a brand's specification, from first sample to production.
Material options
Fibre choices and what each changes about softness, strength and cost.
Pack formats
Sachet, travel, soft pack, lid pack, bundle and box, and what each one suits.
Pricing, MOQ and samples
What moves a quotation, how starting quantities are reviewed, and how a sample round runs.
Contact us
Still at the idea stage?
Send the product you want to build and the market it is sold into. We will reply with the next practical sample or quotation step.